About This Project
International lingerie project. Complete 360 branding, marketing advertising, online and retail interior and merchandising project. The company was originally a Russian brand which was subject to a European takeover. The project encompassed a time sensitive re-brand, initial marketing and advertising to reinvigorate footfall in-store before rolling out a complete overhaul of the flagship stores interiors predominantly in central London. The development also encompassed interior development and bespoke retail interior design and manufacture. Product design and manufacture and photography. Initial branding and POS deployed prior to Valentines day generated an overwhelming response from the public with a notable upturn in footfall and subsequently sales. Ongoing marketing management utilising both online and offline channels.
March 03, 2009