About This Project
I worked with a number of Premier League and division league football teams over a period of more than ten years, one of the most enjoyable being Spurs (Tottenham Hotspur) F.C. Initially asked to look at the retail proposition to increase footfall on a match day and incentivise purchasing habits we were set the task with a relatively lean budget. The club not having before dedicated any marketing budget to retail activities the purpose of this task was to prove its importance in the overall operations of the club. Needless to say sales on the first match weekend of implimentation were increased by in excess of 50%. This lead to our being asked to look at the entire retail project which included the retail interiors to enhance the customer experience instore. I also designed and was responsible for all product photography and lifestyle photoshoots with players with the purpose of redeveloping the retail catalogues and online store. The first retail catalogue produced emphasised the feeling of being a true fan of the club and as such the 500k copies of the catalogue produced were completely depleted within a week which was unheard of in club history. In addition to the retail projects we were then also invited to work with general club brand and marketing activities and all in all working with the team was a great experience and pathed the way for similar projects with a number of other clubs.