About This Project
Based on my previous work with associated clothing brands I was asked to work alongside the team at Puffa to help reestablish the brand in the market. We focussed in the most part on the brands heritage within the equestrian field and promoted the line within the industry press and at various shows and events. This lead to new outlets within retail and features in magazines such as Vogue, not to mention numerous celebrities wishing to wear and promote the brand too which again increased exposure and demand. Latterly a transactional website was produced to sell product direct to consumer.