About This Project
A diverse and all encompassing creative project that was enjoyable to work on. Initially formed as an additional branded offering to work alongside another brand I was working closely with ‘Never Ever’ (football focused fan wear), NCAA was clothing related apparel designed to sell alongside this both in-store and online. However, the brand fast grew in popularity and demand grew with it, especially as it was successfully being worn by high profile current celebrities at the time on television programs such as X-Factor and You Can Dance. The online store was therefore then separated out to stand alone to avoid confusion as a sub-brand of the Never Ever Clothing brand and more focussed dedicated marketing was developed to drive traffic and sales. I delivered across online channels, seo and advertising, photography, creative direction, retail, interiors and product design, tags and merchandising.