Mark Gray | BT Creative Marketing
I was creative lead on projects across BT marketing
bt, british telecom, creative, design, marketing
20324
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BT British Telecom Marketing

About This Project

I worked for a number of years in a top 10 London advertising agency as Creative Director and one of our accounts was BT. When I joined the business there were a number of high profile projects that we won pitching as one of the rostered agencies. Among these were branding and communications tasks. In my time within the agency I successfully pitched and won the opportunity to work with the IP management team to concept and develop the entire brand positioning, marketing and develop the architectural and interiors of a new innovations centre at the Adastral Park site (BT’s innovations centre). To enable the agency to undertake this project I also initiated the growth of the business to include a new dedicated architectural division. Once I left the agency, I was approached individually by various divisions within BT to continue working on a number of projects to see them through to fruition.

Category

architecture, branding, Business, concept, creative, interior, marketing, media, offline, online